About the Project - Feros Care
Feros Care is a charity that operates across Australia with a head office in Queensland.
Feros Care are an aged care and disability support service that works in home care, residential and respite care, NDIS planning, accessibility technology and assistance in accessing community activities.
Feros Care approached Visual Domain with a limited budget and time-frame to produce an animation of their logo, less than 10 seconds, to be used across various media into the future.
I was provided with a vector logo and only half a day to make final delivery.
After studying their website, including services and stated values, and noting their considerable achievements, I created a quick brief for myself. A duality: bold and caring, daring and soft. I chose to focus on the gorgeous graphic element of a bird of paradise flower in a rounded square.
I chose a quick pop in of the green square to catch attention (bold and daring) and a slow and subtle animation of the flower. By giving a slow overshoot of the petals unfurling I think I captured “soft and caring” as best I could.
The final reveal of the name is fast with a heavy ease.
About the Project - Risvan
Risvan is a pharmaceutical company that was undergoing a rebrand and change of name for a new target market. They offer quality-of-life upgrades with an extended release version of an existing drug.
I was approached by a producer at Poached Egg Pictures with a request for an animation of Risvan’s logo for any video content produced.
I was provided with a vector logo and just under two days budget.
With their newly produced brand guidelines I determined their identity to consist of two themes: reliability – emphasised with the use of a deep blue and a heavy block font; and life-affirmation – achieved using the bright yellow-green dot, images of people enjoying daily life, and the striking gradient featured in the logo and elsewhere.
The final result would need to capture these two potential conflicting themes.
Giving the dot icon a cartoon smear and fast movement drew on the brand’s dynamic life-affirmation, as did incorporating the vibrant gradient in the revealing of the logo type.
As the dot eases to its final position and letters settle gently, and shimmer as they do, bringing the elements back together to re-emphasise the structure, reliable tone of the company.
Music was added leaning more into the reliable-structured side of the brand identity with sounds effects subtly highlighting the dynamic, playful side.
I believe the animation takes us on a brief journey that tells the story the brand effectively.
The client was immediately satisfied with the delivered animation as it was.
