About the Project
Feros Care is a charity that operates across Australia with a head office in Queensland.
Feros Care are an aged care and disability support service that works in home care, residential and respite care, NDIS planning, accessibility technology and assistance in accessing community activities.
Feros Care approached Visual Domain with a limited budget and time-frame to produce an animation of their logo, less than 10 seconds, to be used across various media into the future.
I was provided with a vector logo and only half a day to make final delivery.
After studying their website, including services and stated values, and noting their considerable achievements, I created a quick brief for myself. A duality: bold and caring, daring and soft. I chose to focus on the gorgeous graphic element of a bird of paradise flower in a rounded square.
I chose a quick pop in of the green square to catch attention (bold and daring) and a slow and subtle animation of the flower. By giving a slow overshoot of the petals unfurling I think I captured “soft and caring” as best I could.
The final reveal of the name is fast with a heavy ease.
